"Women of the World: Irene & Ana"
Premiered on BeyondTheShort.com May 1st, 2025
Episode 1 of an ongoing series that celebrates female entrepreneurs from different cultures with fierce creative ambitions.
Building something from nothing takes passion and perseverance, but for entrepreneurs Irene and Ana, the co-founders of Spanish shoe brand Magro Cardona, empowering other women along the way makes it all worthwhile.
Irene and Ana oversee every design and production detail that goes into their MADE IN SPAIN shoes. As they prepare to travel to the factories in Alicante, the duo becomes preoccupied about their next product shipment's arrival date. Meeting up with their shoe designer Eusebio, they tour each factory to check on the progress of their latest collection.
Back in Madrid, their day-to-day responsibilities include ensuring their customers have a unique experience in finding their next pair of favorite shoes in the heart of Madrid's trendiest neighborhood, Malasaña. In order to complete the shopping experience, they enlist top architect Oscar Barrios to design their new store. Celebrating 10 years of ‘slow fashion’ Irene and Ana continue to inspire women through the intersection of design, creativity, and the human connection.
Credits:
Director: Alexandra Henry
Creative Director: Fernanda Steinmann
Producer: Abraham Mestre
Director of Photography: Juanjo C. Duro
Sound Recordist: Laura Garcia Haro
Production Company: Foguete Films Madrid
Editor: Alexandra Henry
Finishing Editor: Bernardo Revilla
Color: Final Byte
Music Supervisor and Composer: Victor Magro
Songwriters: Joseph Khanem and Santero y Los Muchachos
Audio Mixer: Collin Thomas
Social Media Manager: Charlotte Medema
2025 Copyright Alexandra Henry Productions LLC
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CINEMATOGRAPHER: DANIEL ZOLLINGER
SOUND MIXER: ERIC OLVERA
PRODUCTION ASSISTANT: MATTHEW BACHER
COLORIST: BLAISE BASARA
COMPOSER: VICTOR MAGRO
AUDIO MIXER: COLLIN THOMAS
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